Evan Fanning

Like, you know, they all want to win.

It was never really set up for that stuff.

So like you said, it's best avoided, I'm sure, to go and do those things.

But why not?

If they're delivering soundbites from a Six Nations perspective, they're actually better off.

They're going to get more reach, more personality from the players by bringing in inverted commas, content creators, doing some...

Winner stays on, quizzes or whatever it is that those channels do.

If anything... And you get your reach and audience.

But no, but it's like, it's, it's the difference now or in this, this, like this kind of era where, you know, we've, we've intruded working together over the years and you, someone comes for a job or someone's going, you can see their social profiles.

You can see what they're saying.

Have they got something to say?

Maybe they've built a channel, maybe they found a little niche and they've developed their own thing.

You're talking about working for free.

That's the working for free.

Now you're doing it at home and your evenings in your bedroom.

And suddenly you have such a grasp of someone.

I always do that when I'm recruiting.

You can look and see, well, look, I know exactly what they're like almost already because they've built an Instagram profile or they've built an Instagram channel.

Could be about rowing, boxing, hockey, anything like that.

You can see, but they've put the hours in, they've grown it, they've probably been on camera.