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Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

So they tried to catch up, and they ended up going bankrupt in 1983, basically as a result of losing this Star Wars line.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Sad.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

And so Kenner picked it up, picked up the Star Wars line instead, and they released them right out of the gate in 1978, which I believe was the first year that they released these things, this three-and-three-quarter-inch Star Wars line of action figures.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

In 1978, 1979, they made $100 million each year from selling those.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

For more on Gentleman's Cut Bourbon, please visit Gentleman'sCutBourbon.com.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

Please enjoy responsibly.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

They sold about 40 million units a year.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

Dad had the strong belief that the devil was attacking us.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

And from 1978 to 1985, which I think was the whole run of the Star Wars lines, the original run with Kenner,

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Kenner sold 300 million units.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

So if they're selling 40 million a year and making 100 million each year from that, they sold 300 million total.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

So Kenner made some serious bank off of Star Wars.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Yeah, off of me and my lawn mowing fund.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Yeah?

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

For sure.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

I had...

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

I feel like I had at least doubles of most of the major characters, many of the minor characters.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

My dad had a whole other life that we never knew about.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

The TIE Fighter, the X-Wing, the Death Star.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

The Landspeeder.