Evan Ratliff

Took us under his wing and showed us the game, as they call it.

And that really kind of locks it down as to what they did.

Like, you know, we were talking earlier about that first NES brick.

It was all kind of there.

They grew and morphed, but that directional pad was revolutionary.

Those buttons were revolutionary, and they landed on the idea of a kid holding something in their two hands and mainly using their thumbs to operate it.

Thumbs and pointer fingers, I guess now, but mainly thumbs.

Yeah, because with the Atari joystick, you would use your thumb for the red button, but you used your whole hand to move the joystick.

All right, so just to put a little bow on the action figure thing before we get into how they're made.

This was just totally different.

And it was really simple.

Transformers came along, was huge.

It was really sleek.

Everything was laid out just right.

Throughout the 90s, then you saw Marvel and DC really come on the market.

And it was just so perfectly made out of the gate that, like you're saying, it just laid the groundwork for all of the console controllers to come, even today still.

Every movie you could think of had action figures.

TV shows started having action figures.

Older popular movies started having action figures.

It's based on those.