Evan Ratliff

His name was Frankie Vitruello.

I'm not quite sure how to put it.

And, you know, it's a very rudimentary study, but, I mean, how else are you going to do it?

Yeah, yeah.

So... I don't hate it.

I just really don't like it.

You're going to have a control game you don't blow into, and you're going to have a game you blow into.

The final key to this whole thing is packaging and shipping.

And after, how long did he do this?

So...

You think big deal, what's the big deal with the package?

30 days.

Every day for 30 days.

But a lot of thought goes into the packaging like you were talking about earlier with the G.I.

The guy spent a month blowing on this game, took the blown cartridge out at the end, and showed that it was corroded and kind of gross.

Joe actually advertising the other dudes on the package.

But that classic cardboard-backed clear plastic casing.

And it's funny, like you don't know what kid, you always wonder who invented this because every kid did it because every kid saw another kid do it who just got it from some other kid.

The shell.

Yeah, the shell, that was sort of became the standard and what everyone came to think of as an action figure package.