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Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

But there was no link.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

And then they sent him to Europe, I think in 1985, where Return of the Jedi had just come out.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

There was no business plan.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

I hadn't programmed Kyle to be able to do that yet.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

I'm Evan Ratliff, here with a story of entrepreneurship in the AI age.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

So they were crazy for anything that had anything to do with Return of the Jedi.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

Listen as I attempt to build a real startup run by fake people.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

America was already like...

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Who cares about Return of the Jedi?

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: How the Nintendo Entertainment System Changed Gaming Forever

Check out the second season of my podcast, Shell Game, on the iHeartRadio app or wherever you get your podcasts.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

We're into Temple of Doom.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Oh, yeah.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Which I read an article about that recently.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Supposedly, Temple of Doom was so dark because both George Lucas and Steven Spielberg were going through breakups at the time that they were writing and making it.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

So we said, what can we do here?

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Why don't he pull out his heart and eat it?

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Because that's what I feel like.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Because that's what Tina did.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

All right.

Stuff You Should Know
SYSK's 12 Days of Christmas… Toys: A Partial History of Action Figures

Weequay.