Evan Ratliff

Yeah, a little bit.

I'm sure Stan Westman was like, I'll have millions of good ideas like these that I can sell for $780,000 a piece, I'm sure.

Like it's just so fun to tell because Nintendo came along at a time when the video game market in North America –

He may have.

Yeah, I don't know.

It's certainly not one like G.I.

Joe, right?

Well, that's what we've been talking about.

had so totally bottomed out that people looked at video games.

We've talked about G.I.

Joe a lot on this show, so it feels appropriate that we sort of go down that rabbit hole if we're going to be talking about action figures.

Think about how big Atari was.

People looked at it, it crashed so hard that it was a fad that was never coming back.

Well, yeah, because G.I.

Joe was the one that literally started the action figure craze.

It had already lived its life.

Nintendo walked into this burning city that was the video game industry and said, let's give this another shot.

Every action figure that's out there from, like, Action Jesus to the Marvel superhero action figures, every action figure came from G.I.

They actually managed to succeed.

Joe.