Evan Ratliff

But I saw it described by a guy named Chris Kohler who wrote an article on this in Wired back in 2010.

But they were on little molded plastic stands, and you couldn't do anything with them except slide them around or whatever.

He said that video games were dead, dead, dead.

Personal computers were the future.

Those have been around forever.

And anything that just played games and couldn't do your taxes was hopelessly backward.

Well, you could do a lot more with them if you had imagination.

And a lighter and a can of hairspray.

That was kind of like the premise.

Actually, I was delighted.

So just to get across – I don't want to beat this drum too hard, but to get across how –

It was Toy Story, right, where they had those guys come to life?

huge the crash was, the video game crash of North America.

Right.

That was, like, really, really cool to me when I saw that on screen.

In 1982, Atari raked in $2 billion.

Because, you know, like you said, you could never move them.

Atari alone.

So to see those little dudes actually come to life was pretty awesome.

In 1983, they lost $536 million.