Evan Ratliff

I think there's a lot of people who have that, actually.

Oh, I'm sure.

So look up the Epoch Cassette Vision because that's kind of fun.

But the Famicom was this red and white box.

So when you bought one G.I.

It top-loaded.

Joe, you as a kid were made immediately aware, whoa, whoa, whoa, there's other G.I.

It had two wired controllers.

And it had, very importantly, on the control pad, it had the D-pad.

Joes out there and I want to collect them all.

It had the directional pad on the left with the up and down, left and right arrows.

Some little kid came up with that collect them all phrase just in his little brain.

Yeah, some little kid named middle-aged marketing executive.

And then an A and B button, which no one knew at the time, but that would kind of revolutionize the gaming world.

Don Levine.

So not only that, but they had, like Barbie, they had all manner of other things that you could collect and buy.

They got a little fancier over the years, but that's still the bones of what a controller is.

I had the jet pack, which you would attach to a string to simulate jet packing and send flying between two trees.

Absolutely.

Like, it was, I can never remember the full quote, but somebody said it was like they invented the airplane and got it right fully out of the gate.