Evan Ratliff

And this company called Mego decided in, I think, 1971 or 1972, that a pretty good place to start would be releasing a line of action figures that were based on superheroes.

Like, it was—that's really impressive.

And it was really slick-looking, too, like really futuristic-looking.

But also, yes, they put enough computer peripherals in it that it didn't look like a video game system, right?

And they released a line of superheroes called the World's Greatest Superheroes Action Figures in, I think, 1972.

Yeah.

So they took it to CES, the January version, and I think—

even back then was in Vegas.

But sorry, it's the Consumer Electronics Show, right?

And it was a pretty big hit, like, right off the bat.

Yeah, and what they did was they were super smart and kind of had a lot of vision and said, I think where it's at is not necessarily creating characters from whole cloth that kids don't know of, but licensing very famous characters and selling them.

Yeah, I've never been to that, have you?

No, huh?

Strickland has great stories from it, though.

Yeah, he does every year, I think.

I think so.

But at CES in January of 1985, they're like, here you go, everybody.

Here's the future, the advanced video system.

And no one cared at all about it.

So they got a hold of licenses for Spider-Man and the Hulk and Batman and Wonder Woman and Iron Man and Captain America and