Evan Ratliff

So the retailers have been so badly burned, I think they all got caught with these hot potatoes when the crash happened, that they were like never again.

Oh, they had an exclusive with the Montgomery Ward store.

So it wasn't a store, but at Montgomery Ward only, you could buy the non-superhero versions of superheroes, like Peter Parker and Bruce Wayne, which is like, all right, you sit there in your cubicle, and that's what you do while the rest of us are saving the world.

And that's what Nintendo was working against.

Which is, as Dave, again, Dave helped us with this, as he points out, you were either a very foolish company to try this or a very smart one.

Because, again, it had a terrible reputation, but that also meant that there was no competition in this enormous market right now.

That's what you do with that action figure.

Yeah, absolutely.

All right, that makes much more sense.

I thought they had a Montgomery Ward play set.

So they knew they had to have almost like a trick to get their foot in the door.

That's what I thought at first, too.

Bruce Wayne worked there or something, which, of course, he didn't even work.

And they came up with one.

And they found this – is Gaming Historian – I know it had a YouTube channel, but is it also just a full website?

I don't know what I'm thinking.

No, he just gave orders.

They were making tons and tons of money.

In 1973, they moved into movies with their Planet of the Apes line, which was some plastic primates and then the astronaut that was taller, and that was a huge hit.

I don't know.