Evan Ratliff
👤 SpeakerAppearances Over Time
Podcast Appearances
They managed to get the little Trojan horse robot through the door.
And thanks to a guy named Lance Barr, he helped design a lot of this stuff.
Clearly, the toy designers had actually watched Star Trek episodes because one of the play sets was from one of the sets from an episode of Star Trek, the Apple episode.
He designed the Zapper ray gun, which we'll talk a little bit more about in a sec.
But he designed it as a front-loading system, which made sort of people think of VCRs.
It was also a very – they call it a zero-force solution.
So there wasn't a lot of wear on the cartridges, and it just worked really well.
Like, you don't necessarily see that, or you didn't see that before with action figures.
It was more like, hey, you know this guy, just buy him.
Plus, it looked, like you said, it looked like a VCR.
This is like, you're into Star Trek and so are we.
Those were wildly popular at the time.
And I don't think we said, Chuck, so that January CES was just a complete, like, catastrophe for Nintendo.
And here is some awesome play sets based on your love of Star Trek.
So Migo definitely broke the mold in that sense as well.
They'd spent all this time coming up with the advanced video system, and it went nowhere.
But they also, like, they were it for action figures.
Like, nobody could compete with Migo.
So, again, the head of the company, Hiroshi Yamauchi—
They would buy stuff from Japan and then turn them into new stuff here.