Evan Ratliff

And I think 83% of adults and 85% of little kids recommended

Um, so that I think the percentage of warlike toys that was sold in the early eighties went up like 350% from one year over the other.

That is eye-popping, and that means that they were successful.

They used Rob to get their feet in the door, and they knew that if they just got their console in the hands of Americans, they would change their minds forever about video games, and that's exactly what happened.

Yeah.

From like 1983 to 84, I think.

Um, whereas before it was like, no, we don't.

And they avoided the Atari mistake, which was they did their best to try and keep bad games from being able to play it on their system.

G.I.

Joe's an adventure.

Remember?

It's like, no, G.I.

Joe's going to cut Cobra's head right off.

So that's in 1980.

That's one of the first big things Reagan did when he got into office.

And that's what happened with Atari.

The games got so bad.

I mean, there are hundreds and hundreds.

Flash forward to 1988 in November.

We talked about this in the E.T.