Evan Spiegel

speaker

1,123 appearances 4 recordings 4 series first heard Apr 2026 last heard 9 Jul

Evan Spiegel’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jul 2026 with 1.

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Great Company with Jamie Laing · SNAP CEO EVAN SPIEGEL: How I Took a College Idea & Became the World's Youngest Billionaire · 9 Jul 2026 podcast

And we really had a responsibility at that point to focus 100% of our time on building the company.

you know, it didn't feel quick for us.

And in a lot of ways, actually, the growth of Snapchat was slower than traditional social media because social media is broadcast oriented and Snapchat's messaging oriented.

So actually it grows slower because you're onboarding a smaller network, like just your close friends and family, not necessarily, you know, 2000 people you don't know very well.

And so I actually remember feeling a lot of pressure that like, oh gosh, I hope this can grow and grow faster because just the nature of Snapchat as a messaging platform means that it doesn't grow as fast as broadcast social media.

you know what, we tried to market it really unsuccessfully.

So I literally went to the, there was a mall, an outdoor mall in Santa Monica called the Third Street Promenade.

I would hand out flyers like, don't you want to send visual messages to your friend?

At that time, we advertised it as 10 times faster than MMS because sending a picture via text message at the time took like minutes.

It was like crazy.

And we invented a way that you could send pictures really quickly.

So we would try to advertise it that way.

And people were like, what are you talking about?

But a bunch of our friends started using it.

My cousin started using it.

He was in Orange County, started using it with some of his friends.

Over the summer, as all of our friends who had been using it at school went back home to their hometowns, they shared it with their friends.

And ultimately, I think the only way that Snapchat's really grown consistently over time is just friends sharing it.

with other friends or with family members and teaching them how to use it because Snapchat was so different, right?

It was a new way of communicating visually and people weren't familiar with an app that opened to the camera like that and prompted you to communicate with a picture instead of words.

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