Evan Spiegel

And then the middle and then, you know, the beginning of the party.

So everything was sort of, you know, just like played in reverse in the feed, which was really strange to folks.

So we listened to all of that, right?

And heard all of that.

But then we came up with something totally new and different, which were stories, right?

That were responsive to the feedback, right?

They didn't, you know, create a send all button, but they did create a way to easily share with all of your friends without spamming them all day long.

They-

They removed, you know, public metrics.

They didn't have, you know, likes and comments and things like that to reduce pressure.

They disappeared after 24 hours so that everyone could start the day fresh again, you know, the next day.

And they, you know, maybe most importantly, were in chronological order, which is the way that people have told stories, you know, since the beginning of time.

So I think that's an example where like listening is incredibly valuable.

All of those insights that we received just from listening to folks made a huge difference in the product design process.

But we didn't build exactly what they asked for.

We empathized and then came up with something new.

It was iterative because in a lot of ways, some of the early ideas, you know, started more around like a status update, you know, that, that was sort of like, you know, how could you know what your friends on Snapchat were up to, even if you weren't sending snaps back and forth.

And so, you know, it sort of started there and then, you know, again, through talking to people and iterating, understanding.

what folks were really looking for, we ended up, you know, ended up with stories and some of the gestures, you know, that people maybe take for granted today, being able to tap forward through stories and backwards through stories, full screen, right?

Vertical content.