Evan Spiegel

If you just give me a send all button, then I can blast snaps to everybody all day long.

And that'd be really great.

And at the same time, we were talking to people about their use of social media.

Right.

And they're like, oh, gosh, social media.

I feel all this pressure.

Right.

Everything I put up there is permanent all the time.

You know, it's got all these likes and comments.

So there's all this judgment.

So I only feel like I can put like pretty and perfect things up there, you know, and I just don't like that pressure.

That doesn't feel good.

I actually love the way that Snapchat allows me to just express myself and share with my friends without that that sort of judgment and pressure.

Yeah.

And so we thought that was really interesting.

And so we dug deeper into how people were using social media.

We found that one of the things they thought was really weird was that everything was in reverse chronological order in the feed.

So the feed back in the day, the timeline, right?

Like when people posted photos,

you know, they would always find that like the end of the birthday party appeared first in the feed, right?