Evan Spiegel

I really don't care where you've worked or your level of experience.

In fact, most people join our design team right out of school, not from a big tech company or something like that.

And really what I'm focused on is understanding the portfolio.

And I want to see two things from the portfolio.

The first is a really wide range.

And that is the difference between art and design.

So there are lots of people who have a very distinct style, right?

They have a very distinct way of building things and creating things.

That really is art, right?

They're expressing themselves and their own personal point of view on the world.

And it can be very beautiful, but it is not design.

Design is really about, you know, empathizing with your customer, empathizing with your audience, your viewer, whoever it is, and then building something that really resonates with them.

And that means you need to have an extraordinary amount of range.

You've got to be able to build and create things that look totally different.

So when I'm going through a portfolio, you know, the first thing I'm looking for is like, are they building stuff that all looks the same?

Or are they building things that look really different, right?

That, you know...

that have been responsive to different sets of needs.

And that's how I know that they're a designer and not just an artist.

And then, you know, the other thing I want to understand, and, you know, typically, you know, I interview every designer that joins our team.