Evan Spiegel

What we want to get rid of is that sense of preciousness that people have around ideas where they feel like, oh, I've got this one really perfect great idea and if people don't love it, that means that I'm not a great designer.

It's like, no, that's ridiculous.

We all need to just create...

as many ideas as possible that will lead us to, you know, some really great ideas hopefully over time.

And so I think for young designers that establishing that velocity of, of ideation very early on, uh, is really, really important.

And then the other thing we do that I think is different, I, although I don't know, I've never really worked anywhere else, uh, you know, is, is, um, we don't allow designers to get stuck on specific products or verticals.

for very long.

We like to make sure people are rotating through different parts of the product to bring new ideas and fresh perspectives and also to avoid getting bored.

Like if you're a great designer and you're stuck, you know, designing the chat experience for three years, like, I mean, how boring is that?

It's really exciting.

I think at Snap to be able to work across all of these, you know, highly engaged product services.

We have one of the largest maps in the world.

We have this huge, you know, the biggest augmented reality platform.

Like these are really exciting opportunities for designers and it's important that we are rotating them across

you know, all of these different products so they're not getting stuck.

Well, and one of the things that's so important, right, about our design team and our design culture, one of the things that we try to do is there is no gate to showing me work every week.

So there is no, you don't like any idea.

It doesn't matter, you know, how good people think it is, how bad it is.

You can bring it to that design meeting.

get it on the list and share your work and your idea.