Evan Spiegel

We have enough scale to do really interesting things, but it also comes with the challenges of, you know, being overshadowed in some cases by our older brothers.

And maybe, you know, sometimes the younger kids are getting more attention.

And so I think, again, as in this crucible moment, it's part of defining who we are as a company and who we are as a business.

And, you know, I think one of the things that will play an important role in that is getting specs out and, you know, to consumers.

Because I think right now,

We've talked so long about the role that specs will play in the world.

We've worked on developing the platform for so long.

But without something that you can really play with and hang on to and use yourself, it's hard to really understand the next chapter of Snap's journey.

So I think one of the biggest challenges that middle children face is defining themselves, standing out from their older siblings and younger siblings.

And so I think this is a moment and a year when Snap is really going to define itself.

And I'm really excited about that.

Well, we've got a real range.

We've got four boys, two, six, seven, and 15.

So we approach it very differently for all the kids of different ages.

For the two-year-old, it's like zero screen time.

We really just want to...

essentially read with him and play, explore outside and those sorts of things, but not really focus on screens unless he is getting a haircut because he really struggles with getting his hair cut.

When he gets a haircut, he really loves Bobcat tractors, those four-wheel Bobcat tractors, and he loves to watch YouTube videos of people driving Bobcat tractors around.

When he gets his haircut, he can watch people drive Bobcat tractors, but other than that,

No, no screen time for for the six and seven year olds.