Evan Spiegel

And that, to me, is really exciting.

I think it's a whole new chapter.

And

Gosh, I mean, what, it's been 20 years or something since the iPhone.

So it's about time for something new, I think.

I do think social norms will play a big role, but I also think one of the things people experience with AR, specs, unlike these heads-up display glasses, they don't just put an annoying little screen that's stuck to your face on the glasses.

They actually anchor content in the world, which is really different.

They put that content directly

in your field of view rather than requiring you to, like, look down at some little screen or, like, get some text alert or notification.

So I think, you know, frankly, I don't think those use cases are very compelling.

Like, I don't think receiving phone notifications on your face is, like, you know, a valuable...

you know, proposition for most folks.

So I don't think we necessarily have to worry about that because I think most people don't want that.

I think like what is going to be really important with specs is showing people all of the incredible new ways they can hang out and connect together with their friends wearing wearing specs.

But I don't think it'll be, you know, disruptive or notification based or something like that.

One of the

things that I really dislike about the heads up display glasses is when you're looking at the little heads up display in the corner, you're actually looking at your friend's crotch while you're talking to them if you check the heads up display.

So the position is just very strange.

And I don't think that that's something that really is resonating with customers, nor do I think that's something that's going to become like a widespread behavior.

The best sort of like academic overview or summary, I think, comes from a guy, Safi Bakol, who wrote a book called Loonshots.