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Fabian Pinkas

๐Ÿ‘ค Speaker
164 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So import of the data, training, coaching, customization.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Close to 120.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

120.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Okay, interesting.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes, it changes a lot.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

If they don't have a service, we have a churn of 30% on the first year.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

If they do use the service, we are closer to 15, 20% depending on the size.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Sorry?

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

It's close to 20%.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

And it's decreasing a lot because we changed the business model two years ago.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So most of the customers who churn today are the ones who purchase based on the old business model.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes, it's 30%.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So the net churn is around minus 10.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Um, two things, more apps.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So they expand in the company.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So they would start with a CRM and then they want to use the website or accounting or inventory and the number of users.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Usually they start small and put more people on board.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Mm-hmm.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes.