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Fabian Pinkas

๐Ÿ‘ค Speaker
164 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

We do spend a lot in the products.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So usually the best marketing impact we have is when we release a new version.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Every time we release a new version from one month to another, we have an increase of the leads by 20%.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Okay.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

A big new version.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So all the apps are improved at once.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

We do that once a year.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So once a year we have a growth of leads from 20 to 25% just because of the new version.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Oh, nothing.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Uh, search and search engine activities, maybe 20 K. Okay.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

And some billboards and some other ads, maybe 20 K extra.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Uh, billboards on the, um, on the street.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Uh, it's impossible to track.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

It's just a word of mouth.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

We hear people talking about it and that's it.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

We don't know, but we don't spend that much.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

We spend a few hundred K per year on that kind of thing.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes, we do half a million dollar cash flow positive every month.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

That's my biggest problem nowadays.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

It sits on the bank account and I think it's an issue.