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Fabian Pinkas

๐Ÿ‘ค Speaker
164 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

All those things are generic.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So what is very specific to an app is like a CRM is probably 5% of the value is really in the CRM.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

The rest isn't.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So our team are more transversal.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

We do have people focused on some big apps like accounting.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

I think I have 10 people maximum, which is one of the biggest.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes, it took us a lot of years to understand the right way to do it.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

um so basically we have two axes one is per user and you pay according to the number of user and one is per application so like if you need a crm it's a few dollars if you need an accounting it's a few dollars not related to the number of user but if you and then you have a price per user yep and then you essentially it's a matrix and you multiply the two and that's how you get your price point we assume the two not multiply you sum them both

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

No, it's not times, it's plus.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yeah, you have 10 users plus 20 bucks.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

I don't have the same number because the numbers depend on the country.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Let me check.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

I will check in your country, in the United States.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

What app did you choose?

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

For us, if you use only a few apps, it's free.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

So let's add CRM.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

You will have 10 users multiplied by $20.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Exactly.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Just for the users.

SaaS Interviews with CEOs, Startups, Founders
1625 How $31M ARR CEO Profits $500k/mo and Cracked SMB Net Retention of 110%

Yes.