Ferris Speddy

So it's like almost like a 50, 50% discount at that point.

And what is pricing today?

Today, it's $180 for a full package for the year or $30 a month.

Yeah, there's a few factors there.

The first one is just the category that you're in.

So for us, it's a fitness app, but it's a fitness app specific to swimming.

And that subcategory actually isn't that crowded.

So if you think about like yoga or meditation or weightlifting, I mean, there's tens of thousands of apps in those categories.

And there's a few category winners by far.

In swimming, I mean, we were the first mover advantage.

So that helps.

That helps you get going.

So I think that can attribute some of it.

We were app of the year by Apple.

So we had a little bit more exposure just organically in the app store.

In 2018?

We were app of the year in 2016.

So 2017 is where we started to see those results because they announced it at the end of the year in December.

So 2017, 2018, we started to see some of that snowballing effect.

Now that's actually not really as significant, but at the time when you're app of the year and you get that prominent placement in the app store, that's pretty big.