Ferris Speddy

On the content marketing side, really ramping things up.

And now we just have a machine that's pushing things out.

So that really helps the word of mouth.

And so I think snowball effect is probably the most fitting way to do it.

Because I always tell people, year one, we were getting like 20 to 30 downloads a day.

And then fast forward and all of a sudden that's two to 300 downloads per day.

And then it's like a thousand downloads per day, but it wasn't, you snap your fingers and you instantly go, you know, if you were to spend a lot of money on marketing, you could theoretically, you know, buy, you know, that exposure, but we didn't really go that route.

It was more organic content, word of mouth.

So in 20, yeah, we'll go year by year.

So 2015, 20 to 30 downloads a day.

In 2016 to 2017, we about 10x that over that, you know, 12 to 18 month window.

So now we're, you know, 2017, now we're looking at two, 300 downloads per day.

2018, 2019, we've gotten up to about, you know, 800 to 1200 downloads per day.

And the unfortunate thing about the pandemic of 2020, you know, with pool access being shut down for 30 to 50%, we've actually been cut back pretty significantly.

You know, now today in 2020, if we're looking at three to 500 downloads per day, just because the pools aren't open and people aren't trying to go swimming right now, but I'm very confident that

2021, when the Olympics comes back around, you know, hopefully next year we'll start to see that traffic go back to normal.

Yeah, we have about between seven, 8,000 paying across both of those.

And how much, how many was that last year?

We're about flat from last year because of the pandemic.

It's pretty consistent, despite actually getting less traffic incoming.