Ferris Speddy

So you know, when it comes to a cash basis, when we get the yearly subscribers to pay all up front, that's really good for the business.

So we have less of that now because we have less new people coming in.

But we've added additional revenue streams, including paid sponsorships, which is sort of like an advertising component.

So that's kind of balanced it out.

So we're about the same.

We would have been less probably actually because of everything that's going on.

Up to 10% of it, actually.

Yeah, we'll see.

I think, you know, last year, it was zero.

So last year, 0%.

This year, maybe up to 10, between eight and 10%.

Next year, I could see 20 to 30% of our revenue being spot that new revenue.

Yeah.

So the pitch is we've developed the largest digital community of swimmers in the world.

And this is a really attractive audience that we have a good connection with.

If you want to get in front of this audience, either by sponsoring an app challenge, placements in our social media or email newsletter, a 90 second spot in our YouTube channel, that'll cost you X amount.

And we're going to be able to deliver

half a million impressions or whatever placement that you're looking for.

It's pretty customized.

We don't have like a one size fits all.