Ferris Speddy

What's the secret to making that work?

So this is the most common question I get.

I get at least one question per week about how to raise online equity crowdfunding.

And I've made a few videos about this because people are so interested.

So the key is to figure out where is your loyal audience?

Like who knows who you are already?

Because that's what you have control over.

So if you have an email list,

or people know who you, the entrepreneur, if you're a category expert or something, right?

That's what you have to leverage.

So for us, it was an email list.

And it was my personal network.

And you have to be just build out the strategy, your campaign, like last year, our campaign was open for three weeks that you could invest.

So I primed, you know, all the people that I knew that were on my existing list, email list, like personal list, separate from our, you know, company member list, and then build out the strategy.

And then three weeks, we raised half a million dollars.

Oh, that's a good question.

I think it was maybe a third or maybe a little bit less.

Maybe a quarter that was committed.

There were a lot of... So you can invest before it even opens publicly and no one can see the total.

And then there's people who are soft committed.