Ferris Speddy

So I would say if you include the soft committed, didn't actually put the money in yet on day one, that was probably a third.

We have 10 full-time and two part-time distributed across five countries.

How many engineers?

About half the team.

So half the team is on the marketing side, I would say, and half is on the engineering side.

And it's a good mix, but we're still growing.

Oh, yeah.

I mean, we're lucky if we're keeping at this point for yearly subscribers, like 30, 40% over a year.

So it's not very good compared to when I speak with other apps.

So that's something we're continuously focusing on improving.

It's another reason why the yearly subscription is very valuable as compared to the monthly, just because getting someone to pay 12 times compared to once.

We want them to pay multiple times on the yearly plan, obviously.

And that's what we're focusing on.

Yeah, so we actually don't spend that much on paid advertising right now.

That's a channel that we're looking to expand on, so that way we can throttle that.

So if we have our yearly subscriber, for example, $180, if we can get the cash...

immediate payback, that'd be fantastic.

That's something we're looking to scale up.

We've seen just from initial testing a CAC around 100, 150.

I'd like to get that lower.