Fiona Delaney

But there it is.

I have a weakness for it.

Carrie make addicting buttery.

Yeah.

I don't know.

I don't know.

They make great products.

They make great products.

So yeah, I think monoculturism, I get it.

I get the industry.

Bordbia is like a big marketing agency for Irish food generally.

The single farmer is left out of that.

So it's the big brands like Kerry, which is a co-op, originally a co-op.

There's a whole bunch of co-ops, but you don't, you know, if you buy beef or, you know, whatever in the supermarket, it's like there's a photo of a farmer sitting

In small writing, it says, a farmer like this is responsible for this food.

Now, it's a real farmer who is a supplier of that, let's say, meat processing plant.

And even though they can go back and find out where that particular slab of meat is from, the chances of it being from that particular farmer are reduced.

It's kind of sweet, right?

I think so.

For people, when you sort of open the box of, you know, the black box of our supermarket food distribution, how does food get to us and how disconnected are we from the source of our food?