Fiona Delaney

It does matter.

living in harmony, closer harmony with the seasons is better for us, you know?

Yeah.

I think it's better for, I mean, okay, why do I think it's better for sleep?

I think local food is healthier for you.

And I think eating in tune with the seasons that are local to you.

And some climates have two seasons, some have three, some have four.

I live where there's four seasons in one day.

So like it's, it's all different.

And diversity is amazing.

But that ties back to my, not my concept, but my strong feeling that landscape and the landscape that we're from and that we're in, which is not always the same thing, really matters.

You know, being connected to our surroundings, our environment, our source of food, you will eat better food.

If it's a shorter supply chain, it will be fresher.

There will be fewer steps in between.

And you can probably negotiate better prices.

If you're going to go at it from the consumer side, local farmers markets, you know, really combat the closure of craft butchers, fishmongers.

I'm going to join you in the mongering.

What so what I would know about that over here is the scenario dilemma.

So even if you're selling in the farmer's market, it is in essence establishing a consumer brand, whether you're packaging, whether you're developing a brand, whatever.

You know, you kind of, you don't just sell when you've got a glut.