Fiona Delaney

So I set up my agri-food company called Origin Chain Networks in about 2017, I think.

Ultimately, we incorporated in 2019.

Agri-blockchain, trying to fill that niche with kind of public admin adjacent data sharing.

We picked a very bottom-up type of business model, working with farmers, trying to facilitate them

in digital transformation understanding that farm data both data about actions that they took or decisions that they made lead into actions that they didn't take which you know sometimes that is like yeah official for your carbon footprint and those sort of environmental type things and exploring with them how to do that in a meaningful way that would

build either new revenue streams or build reputation for them so hence the blockchain piece around reputation and trust got to work with so many amazing people the market didn't move the way I thought it would you know I get it things were way slower public amend stuff public

sector adjacent stuff moves way more slowly than i think anybody coming from a pure tech background really can can understand and then of course in ireland but ireland is not the only country before the farm gate like before your food leaves the farm gate that side of things are something of a mystery to supply chain transparency everything that happens after the supply

after the farm gate is also a mystery, but a different type of mystery.

Yes.

That's more like a black box, whereas the data captured on farm tends to be compliance-based data.

Or if you have, let's say, a financing deal and your robotic milking parlor is with a

you know, some kind of a big tech company, you're generating all this data, which is about your farm, about your livestock, but it's not yours.

And as far as I'm concerned, I'm not saying it's terrible and I'm not saying it's the worst.

And of course, who, you know, your livestock benefits maybe, particularly if we're looking at predictive analytics, if they are working and, you know, other stuff like that.

And of course, things like robotic milking parlors are game changing.

For farmers and for part-time farmers, for older farmers.

I mean, I'm not sure about the U.S., but definitely in Ireland and Europe, the age of the average farmer is in their 50s, like late 50s.

Well, and that's hard.

Sure.

And I definitely think that's a thing about risk, let's say, technical risk.