Fiona Delaney

So you've got this, you've got all the salespeople who are the sons of farmers.

Coming out there, selling you, you know, AI, artificial insemination.

Yes.

You know, whatever.

They're coming to sell you this thing and they're giving you the spiel.

And the farmer, if he likes the cut of you, is maybe bringing you into the farmhouse and you're having a cup of tea and you're having a chat.

And he's picking your brain and what college courses you did because he's got his sons coming up or his grandsons or granddaughters.

And he's it's a quid pro quo scenario.

Right.

But the deal is done on, you know, looking in your eyes.

It's it's it's old.

It's old school stuff.

Right.

And those boys are not going in there talking about technical risk.

Salespeople don't talk about risk in that way.

And how does a farmer know?

A farmer is burdened by immediate, like short, medium and long term requirement, like task sets.

And they are thinking of the seasons.

They are thinking of like, you know, juggling seasons.

Maybe they're trading off with their neighbor about the harvester or something like that.