Fionn Davenport

It's the guys at the lower level who

who will struggle to find golf, although the TB World Tour will hoover up those middle-tranch players.

However, Claire, I have no sympathy for any of them because they've all made a lot of money out of the last four years playing on live.

So financially, they're all relatively secure.

It's about where they're going to play their golf in the future that perhaps is still open to question.

Perhaps not.

I mean, I think golf is like, I'm a big golf fan, so I perhaps don't see it, but it's similar to what happened in cricket where the five-day test series and then you have, you know, limited overs and then you have the IPL in India.

It's about making the product more palatable to a wider audience.

That's what Liv were trying to do.

Shake it up, make golf, you know, it's golf, but louder was the motto that first year.

You're right.

I mean, the audience just hasn't come along.

But then again, the audience has been dwindling for the regular PGA Tour as well.

So golf in general is suffering from a lack of audience.

And it's worth pointing out that the impact of LIV deciding to, or PIF pulling its funding from LIV, is going to have a massive impact on the PGA Tour and the DP World Tour.

and not just in the fact that, like, the players are going to want to play again, is that the existence of Live forced the PGA Tour to raise purses.

So, for instance, to put on a typical event nowadays, it's $40 million for a sponsor.

That's $20 million in prize funds for the signature event, and then $20 million in ancillary costs in, you know, putting on the event itself.

That's just unsustainable as a model.

It's absolutely disgusting because, and as Paul McGinley has been quoted as saying, is that the only winners here are the players.