Fionn Davenport

The players that went to live and the players that stayed on the PGA Tour because they've all gotten richer.

And ultimately, the ones that suffered the most were the corporate sponsors, the golf events,

And Joe Public.

And Claire, we saw last week the outrage that met the announcement of the $499 for day tickets for the Ryder Cup.

That is a direct consequence of the growth in purses and the need to pay players more money because the DP World Tour...

who set the prices for the Ryder Cup, they need, they need to earn money from the Ryder Cup in order to keep paying these inflated purses, even on the DP World Tour.

And so as a result, it's the Joe public that suffers.

I mean,

And we saw, like, even in the midst of the outrage and the shock that met the announcement of the ticket prices, 60,000 people were on the online purchasing agent trying to buy tickets.

So despite the fact that for the likes of, you know, the ordinary golfing public,

This is prohibitively expensive.

And also, I might add, I don't think the Ryder Cup is a particularly good spectator sport.

It's much better to watch on television.

But that notwithstanding, the resale market is still going to be very active, as it was in Bethpage, and indeed it was in Rome four years ago.

That's absolutely the case.

I mean, as I said, this is that, like, as a business model, it's unsustainable.

So if I was a corporate business, why would I want to invest my money in a business model that just isn't sustainable?

Live golf isn't sustainable.

But equally, the PGA Tour isn't sustainable.

And Brian Rolap, who's the CEO of the PGA Tour, has a huge job on his hands