Fisher Nash

I added it up last year because I was curious.

It adds up to anywhere, depending on the season, anywhere from 12,000 to 15,000 titles that I'm looking at.

For fun, let's look at Norton.

It's a hardcover.

It is $39.99 list price, which makes sense for a more academic history title.

So it would say she has 3.7 million followers on Twitter, which does matter to me because I know she has an audience already that she's also going to be pitching the book to.

I guess it depends on the book, but anything in the millions I pay attention to.

Because if only 1% of your audience buys your book, if only one out of 100 buy it, that's 10,000 people, which is a lot.

That's still more than most people will sell of their book.

For example, if she's a University of Louisville professor, I'm going to buy more because that person will have a built-in audience here.

She's a professor of ancient history at Cardiff University.

No shade to Cardiff.

If it's 500 pages or less, then I just think, okay, kind of standard book size.

If it is 1,200 pages, I'm thinking even if I want a lot of it, I'm going to bring fewer into the store because it takes up so much room.

Yeah, that's not as many people as will sign up for a nice, tight 350 pages.

There's kind of a sweet spot, like between, I think it's 250 and 400.

It's kind of the ideal book range.

It's really a measure of publisher confidence.

95% of the books that we buy are returnable, meaning we can return this to the publisher if we don't sell it after a certain amount of time.

And get that $20 back, minus the freight that it costs to send there.