Fisher Nash

A little cost, but we could send it back if it doesn't sell.

So in the case of historian Eve MacDonald's new book about ancient Carthage... The comps for this title are Eve MacDonald's previous book, Hannibal, both the hardcover and the paperback.

Exactly.

This is very useful, though, because the numbers here tell me that we have sold her in hardcover before.

And I can see that we sold a total of three copies, which doesn't sound like that much.

But for a history book in a small bookstore, that's a pretty decent amount.

It tells me I'm going to buy her again.

We have a market for her.

We have a few customers that I just I know very well and they're very regular.

So when I see something that I know that they specifically will buy, I tag them for it so that I can let them know when they walk in the door.

And in the case of Carthage... I know exactly which customer is going to be interested in this book.

I've even tagged him down here.

I shall keep his name private.

And I know they might be the only person interested in it.

I try to give each title 30 seconds or less, which doesn't sound like a lot.

Yes, that sounds really harsh, but that 30 seconds is a very rich moment filled with information.

I'm like, cool, they wrote a book.

Even though I wasn't as familiar with this particular NPR product.

Yeah.

It's probably a better word than product.