Frances Cook

So lucky when it's just there though as well.

Absolutely.

Yeah, exactly.

So you're putting that friction back into it to make it a little bit harder for yourself.

And also things like, you know, they get you when you're tired.

when you're feeling a little bit tired and worn down at the end of the night.

I mean, the old social media scroll on the couch at the end of the night, we do love it, but that's really when you're likely to impulse buy.

That quick dopamine hit.

It's cheap, it's easy, but it's actually not that cheap for your wallet.

And another thing that can be good there is a 48-hour pause.

If you put in a rule,

That's why they're getting it.

And also that stuff is often a lie.

So you put in that pause and you say, okay, new rule, I can have it if I want it, still in 48 hours.

The number of times you'll find you don't want it anymore.

This is the issue, right, as well.

So it plays into when you're tired, when you're a little bit less resistant.

And also the categories that they found in this Revolut research was super interesting because I think that also shows us what's happening.

So the biggest spend was clothing, then electronics, then skincare.

So it's all of those things that play into that quick dopamine hit or also status, feeling like you're a bit better, a bit more elevated.