Frankie

So I think there's a combo of different factors.

Like one, the pandemic, all of a sudden, like inspections all had to be done in person for organic and then they couldn't be anymore, right?

And then there is new updates to organic called the Strengthening Organic Enforcement, which to your point about imports and how much fraud there is.

And so the combo of all these different factors started putting downward pressure on certifiers to where they finally just said, we understand, like,

the certifiers finally understood that they just need to be taking care of their producers.

And anything that's getting in the way, we just have to get rid of.

And so this is where we're starting to see an acceptance of this common organic system plan.

And in a way that we didn't even think, like...

In the soft launch a month ago, we've had so many certifiers come to us and say, we'll accept it.

So we just have it.

It's public domain.

It's going to be posted as a PDF on the USDA NOP website.

We just happen to be the digital solution for that.

Exactly.

I think the TurboTax is such a good analogy, or QuickBooks or something like that.

Whatever information you put in, we're an aggregator for information.

That's all we are.

We're not a certifier.

We don't want to be a certifier.

We just want to make it easier for that producer to have a one-stop shop for everything organic certification.