Frankie
๐ค SpeakerAppearances Over Time
Podcast Appearances
And so it was interesting when he came and told my sisters and I that he wanted to be a farmer and he'd wanted to be ever since he was a kid.
We didn't know that.
He never shared that with us.
And that was probably 15 years ago now, but yeah.
It was kind of surprising.
So for me, growing up in a family of entrepreneurs, I just always wanted to be an entrepreneur.
And I've been through different businesses and construction, healthcare, service-based industries.
And it was in 2019 that he and I were driving around the fields, just looking at corn because that's what you do.
And you just appreciate how beautiful it is, right?
Yeah.
And he said, you know, I love this organic thing.
And to be clear, for our family, the organic farm, it just penciled better in Colorado at that time.
It just the investment penciled better.
And I do have to say, though, before that time, I never really thought about where food came from.
And, you know, it just, it was at a restaurant, it was at the grocery store and there, there's what, there's where it was.
And, you know, fast forward a couple of years into witnessing my dad farming, it really opened my eyes to what it means to provide food.
you know, food for the human population.
It's a really big deal.
And it's a business model that's really challenging.
So anyway, in 2019, he just said, hey, you know, I love this organic thing.