Frankie

And so it was interesting when he came and told my sisters and I that he wanted to be a farmer and he'd wanted to be ever since he was a kid.

We didn't know that.

He never shared that with us.

And that was probably 15 years ago now, but yeah.

It was kind of surprising.

So for me, growing up in a family of entrepreneurs, I just always wanted to be an entrepreneur.

And I've been through different businesses and construction, healthcare, service-based industries.

And it was in 2019 that he and I were driving around the fields, just looking at corn because that's what you do.

And you just appreciate how beautiful it is, right?

Yeah.

And he said, you know, I love this organic thing.

And to be clear, for our family, the organic farm, it just penciled better in Colorado at that time.

It just the investment penciled better.

And I do have to say, though, before that time, I never really thought about where food came from.

And, you know, it just, it was at a restaurant, it was at the grocery store and there, there's what, there's where it was.

And, you know, fast forward a couple of years into witnessing my dad farming, it really opened my eyes to what it means to provide food.

you know, food for the human population.

It's a really big deal.

And it's a business model that's really challenging.

So anyway, in 2019, he just said, hey, you know, I love this organic thing.