Fred Shilmover

So none of those companies fit into those categories.

But what I will say is, over the past few years, we've seen a huge growth in sales-oriented technology.

And that's because sales is going through a similar shift maybe 10 years later than marketing went through, going into digital.

And you saw this explosion of marketing technology companies

I think you're seeing a similar explosion in the opportunity to create efficiency in sales.

So that's a trend that I think we're still early in.

Yep.

Yeah, I think Mattermark, so I wouldn't say we're the only company in the space.

What I did say is we're the only company in the analytics and BI space that's picked a major, and that major is sales.

And as a result, I think that's why we're uniquely positioned in that market.

But we are part of this broader market of sales technology, and Mattermark's a good example.

There are lots of, if I asked you five years ago, if I asked the CEO five years ago, tell me what your sales tech stack looked like, they'd look at me like I have two heads and say,

What do you mean?

Salesforce.com.

And the reality is now we're a great example.

We use three or four different data providers.

We don't use Mattermark.

We use other competing tools.

Yeah, exactly.

We focus a lot on the quality of our data.