Freya India

And so you have to do things like spread rumors.

Reputation damage.

Yeah, gossip.

And yeah, just destroy their reputation through posting like an unflattering picture of them

But it's interesting because ideologically, men and women might be further apart.

But I think behaviorally, that is one place that we're converging is that we're all regressing back to being teenage girls.

And I also argued that it's not that...

It's the thing about being a teenage girl is it's miserable.

Like a lot of women would say they do not want to go back to being 13.

It's one of the worst stages of life for a lot of women.

And so not only are we acting more catty online, but I think it's bad for our mental health because it traps you in this sort of particularly destructive developmental time.

Yeah.

So that's a big part of all kinds of influencers.

So beauty influencers, mental health influencers, is that they present themselves as a friend.

And I think this happened quite naturally at first.

So the original influencers were just

But now it's a tactic.

Now they know that they have to appeal to young girls and make them feel like a friend.

And so I talk about these tactics in the book where they will literally say something like that their YouTube title will be, let's get ready like we're on FaceTime.

And they'll do their makeup and talk to you like you're on a FaceTime call and literally simulate friendship with girls.