Friedberg

Dara knows what he's talking about. We could buy this thing for four times pro forma EBITDA. This could be hugely accretive for us. So I think that's why this is happening, why this conversation may be happening. That's just me trying to understand what the rationale might be.

So they're spending about $8 billion a year run rate on sales and marketing at Expedia right now. And Uber has got 150 million active installed users that are using this, the Uber services every month. So the idea would be customers. Yeah.

So they're spending about $8 billion a year run rate on sales and marketing at Expedia right now. And Uber has got 150 million active installed users that are using this, the Uber services every month. So the idea would be customers. Yeah.

So if Uber could cross sell some number of Expedia services to their installed base at Uber, which they could test and, you know, do a little experiment and see if it works. They may be able to reduce the marketing dollars that Expedia is spending to acquire customers through other third-party sources like Google and Bing and other places. So there's a rationale.

So if Uber could cross sell some number of Expedia services to their installed base at Uber, which they could test and, you know, do a little experiment and see if it works. They may be able to reduce the marketing dollars that Expedia is spending to acquire customers through other third-party sources like Google and Bing and other places. So there's a rationale.

Yeah, they had that whole ad thing that adds... Yeah, that's making a ton of money.

Yeah, they had that whole ad thing that adds... Yeah, that's making a ton of money.

Would you trust Dara's judgment on this, Sax? Like, if Dara were to think about...

Would you trust Dara's judgment on this, Sax? Like, if Dara were to think about...

What about not the moment when you're when you're riding in an Uber, but the moment when you say as an Uber user, hey, I need to book travel. I got to go on a vacation to Austin.

What about not the moment when you're when you're riding in an Uber, but the moment when you say as an Uber user, hey, I need to book travel. I got to go on a vacation to Austin.

What if they had a tab that said book your travel here?

What if they had a tab that said book your travel here?

They have a real ad business at Uber.

They have a real ad business at Uber.

What about the brand value, Zach? Because you know those people are going to another app to book their flight in their hotel. What if that other app was called Uber Travel? There might be some value in that.

What about the brand value, Zach? Because you know those people are going to another app to book their flight in their hotel. What if that other app was called Uber Travel? There might be some value in that.

I think that would be the rationale where I could see the Expedia brand. Yeah.

I think that would be the rationale where I could see the Expedia brand. Yeah.

Yeah, exactly. I mean, well, you could quantify because Expedia is spending on it every year right now.