Fritz Heffinger

Yeah.

Awesome.

We love it, obviously, because we love turning old things into new things.

Do you work with them?

No, we do not, but we love what they do.

That would be great.

And I think that they would love what we're doing with the shipping containers as well.

As I said, we got the story from that and thought it was a really cool idea.

I mean, the idea obviously is, you know, because what we do is such a secondhand budget, you know, there's only a few brands out there that actually have a action marketing or, you know, guerrilla marketing or event marketing budget.

So the turn is happening.

You know, a lot of people are realizing that buying media space isn't a personal connection and people nowadays want to have an interaction with a person and not just, you know, a picture.

And so these authentic relationships are happening.

And, you know, our our business is growing like crazy because we're now able to help people or help brands, you know, put a budget together for the year based on how their brand actually can authentically interact with consumers, whether it's from guerrilla marketing, from food trucks, from, you know, from vehicles, from.

shipping containers whatever it is but those budgets are now coming around usually we are based on having money that's left over from immediate buy and they just want to do a pr stunt or something like that and that trend has started slowly going away in the last two years i fully expect alcohol to be in the 10 to 15 million in the next two to three years i love it on that note fritz if people want to connect with you personally online where can they find you uh

Outcold.com is it.

I, you know, as I said, I love talking to people and everybody wants to reach out.

It's fritz at outcold.com.

My favorite business book.

I'm going to be totally honest with you because I'm full of ADHD.

I don't read.