SaaS Interviews with CEOs, Startups, Founders
His Action Marketing Agency did $2.5m Last Year with Fritz Heffinger of OutCold.com EP 217
01 Apr 2016
Chapter 1: What inspired the name of Fritz Heffinger's agency, OutCold?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: How does OutCold generate revenue through unique marketing strategies?
I'm now at $20,000 per talk. Five and six million.
Chapter 3: What innovative marketing techniques does OutCold employ?
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Chapter 4: How does OutCold utilize local resources for their campaigns?
He's based overseas. He's an employee at a current company and can't wait to break free.
Chapter 5: What are the costs associated with converting shipping containers into mobile experiences?
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Chapter 6: How does OutCold measure the success of their marketing campaigns?
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Chapter 7: What challenges does OutCold face in scaling to a $10 million revenue?
He sold five companies before he turned 30, and now he has a sidestream income that's doing 500 grand per year. Good morning, Top Tribe. You are going to really enjoy our guest this morning. I'm drinking my coffee. I hope he doesn't make me laugh. I spit it out everywhere, but he's a funny one.
Chapter 8: What advice does Fritz Heffinger have for aspiring entrepreneurs?
His name is Fritz Heffinger, and he is the owner of the Anti-Agency Agency. He's a self-proclaimed amateur stuntman, father and lover of anything with a... motor fritz are you ready to take us to the top i am i am thank you for having me so some people say you created snowboarding huh
They do. We actually started the company. Have you ever seen the movie Out Cold, which is Zach Galifianakis' first movie? That's actually where the name of the company comes from.
And it's outcold.com is your agency, right?
That is correct. Yes, sir. So one of the quotes in the movie is, I didn't invent snowboarding. They keep giving me credit for it. And I kind of loved it.
So I'm in. So you just, I love it. You just take it for your own. And if enough people realize that you're saying it, it becomes yours, right?
Yeah.
Exactly. It's kind of like the amateur set man thing. I'll try anything once.
Yeah. Yeah. Yeah. Totally. So you're based off the website. You guys are doing some cool stuff. I want to know how the hell you guys make money. Tell me about the last customer.
So, uh, our last, one of our last big things we did was for Nordstrom. Uh, Nordstrom is obviously a very large company and they asked us to help take their brand on the road. You know, Nordstrom has been around for a long time, especially those of us who lived in the Midwest and, And they're trying to, you know, kind of rebrand and regroup and reach that young consumer.
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