Gérald Marolf

yeah but what brand do you want to be as well i love having our craziest innovation marathon shoes in dover street market i think that is much more of a place to be even with your craziest running shoes than being in that in-between space where you make compromises on the product

And at the same time, it's not very clear what you want to do with the product.

I think product intent should be much clearer and that leisure always sort of schmoozes a bit with Bose.

If I look at what you're doing, you don't go in and fish for a reason to do something.

And even if it's a 200 bucks pair of shoes, I don't think we should do that neither.

Even if you just wear it for lifestyle, you probably want the best running shoe out there.

Or then you want the true fashion statement.

but you're not going to wear your running shoes and then wear them again for a night out and back and forth.

It might happen, but I don't think we should brief that in as a product.

I think the way we're building new sports, tennis for example, I think we could have been closer to the consumer earlier in understanding how much appetite there is to upgrade 100 bucks white tennis sneaker and other brands have done that.

In a more precise way, we have now second wave, third wave done a much better job, and I think we're getting there, but not everywhere you need to go full just your own way.

And I think the Roger is now a fantastic range of products, but it was a very complicated process for us, mostly internally, to really debate through what is a next generation, next level wide tennis sneaker.

We probably would have explored different materials earlier, whereas I think we took a very conscious decision to make that a vegan product for all the sustainability reasons behind it, where then durability is sort of the other side of the equation.

and we probably didn't go all the way in that process to look at okay if you wear something for two years and it is leather is it still better than something that is a vegan leather alternative but might just not have the same kind of repairability or durability we're pretty stubborn there to make a very good vegan white tennis sneaker that is super lightweight to what extent do you think consumers care about the sustainability over price

I wish they would care more.

I haven't seen any research where that has been the case.

I think it's closely connected to brand awareness.

Where we're at right now, it's probably less important to be first.

But the ambition to be first helps to attract great talent.

It helps to bring in engineers.