Gad Saad
π€ SpeakerAppearances Over Time
Podcast Appearances
So hopefully this will be a fast track to my inner spirit as American, but maybe we can legalize it and turn the sads into Americans.
You're going to join the team.
Do you want to get into the book and then we talk about other stuff?
So I thought maybe I'd give you, because I know that you know the parasitic mind really well.
And so I wanted to kind of contextualize this book in relation to that book.
So we are a thinking and a feeling animal, right?
Both our cognitive system is important and our affective system is important.
For example, advertisers recognize that if I'm trying to sell you a mutual fund, I need to engage your cognitive system.
Here are the seven reasons why you should buy my mutual fund.
If I'm trying to sell you perfume, I don't tell you this is what Harvard physiologists think about the science of olfaction, right?
I need to engage your affective system.
So in that case, I will show you a pretty girl on a horse with beautiful hair and the brand name will be Mystère, right?
I'm just engaging your emotional system.
Well, the parasitic mind was the story of what I need to do to hijack your cognitive system, your ability to think rationally.
And hence, there were all these parasitic ideas that destroyed your capacity to think.