Gal Dubinski

And from then, this is how Popton was created.

Why are you talking about ECPM?

We actually, we used our network, like people, the Israeli network, people who we know from here, like

Because we have eCPM, which is dedicated to the agency, we know a lot of agencies, so we contacted them and say, okay, you should try Poplin.

They did, they loved it, they tried paying us, and this is like one of the basic stuff that we did.

Actually, we go really heavy into analytics.

So because we just started using paid acquisition, our main goal is to see which users are signed up using the paid acquisition channels.

And then we see how many of them start paying us or how many of them implanted our POPs in code.

And we see how good they are.

Of course, we make a lot of optimization to the paid acquisition channel, and then we learn.

Yeah, to be frank, we have the pitch deck completely ready.

We have everything ready.

And then we said, okay, we don't need the money.

We can bootstrap it and we do it well.

So if we get to a point that we need the money, we'll do it.

I guess it would be around $3 million valuation, something like that.

I think Wade Foster from Zapier is a great role model also for remote working.

They write a lot about it.

So we definitely follow.

How many hours of sleep?