Garrett Mayer-Goot
👤 SpeakerAppearances Over Time
Podcast Appearances
So, I mean.
So you cap it.
It's not always 15% then of spend.
It'll go down.
Yeah.
Like the more you spend with us, it'll go down just depending on the engagement, the channels.
Like, are we running connected TV for you?
Are we running programmatic?
Are you in a Mia and APAC?
Like there's a lot that goes into it.
I would just say like 150 is like our low end slash average, to be honest.
No, I mean, we have a really strong people ops function here.
So, you know, we got a lot of recruiters.
I'm essentially a people business, right?
Like my product is my people.
So I've got a lot of investment in learning and development and recruiting people operations.
We also have our own product function here.
So how do you like standardize deliverable?
Because if you go get a world-class strategist from another organization, they might be super talented, but like we don't use third-party data when we advertise and everyone else in the world does.
So there's nuance to how we go to market.