Garrett Mayer-Goot

Like we have a genuinely different approach.

So like 99.9% of people who advertise on LinkedIn use the industries to target.

You know what I'm talking about when you're running a LinkedIn ad?

It's like industry computer software.

What I've found is 50% of that data is incorrect.

And so most of our clients come to us and I would argue almost 50% of their budget is wasted pre-impression.

Yeah, just wrong targeting.

Yeah.

motivated i don't know man i'm not like i'm not nearly where i want to be so i'm like a pretty driven dude so i i still work you know all day every day to be honest like for eight years straight like i mean i tore my achilles twice and i'll go to work the same day after surgery i'll go and lead the exact team like i'm not one of those like people who like my whole thing is i'm here to become a better man and individual and leader um you know like if i wanted to go make a bunch of money i could probably just go to independent consulting and charge a bag of money

whoever i wanted to so to me it's not really all money related it's more like culture and leadership related so like i'm more proud that like knowing that my organization makes less than 70 000 you know we have 100 healthcare we have really really really strong um values that are fully integrated

to the rest of the organization.

To me, the money is just a signpost.

It means you're doing well.

The problem is a lot of people in the agency world, they like to make their blog, they like to make their brand about how successful they are.

But the money you make as an agency is indifferent from the results you drive for clients.

And they're usually not correlated because the quickest way to make money in the agency is you just kill your people.

Essentially, you just increase your capacity, but that creates burnout.

You have poor retention.

How many people do you have today full-time?

I think we're at like 135.