Garrett Moon

We're starting to look at the data, millions of messages that we've sent and try to understand what separates the good ones from the not so good ones.

And we have some more things in store for that as well.

But those are definitely the types of things where they're weird in that they're a heavy upfront investment.

And oftentimes they require you to take development resources away from product.

I have to have engineers go up with stiff data and help me

Yeah, absolutely.

And they're highly targeted to our product niche.

Our headcount's around 65.

Yeah, I mean, about 50% is going to be product for us.

And then from there, about 10% each way in terms of success, sales, marketing, and admin.

So with Churn, I think one of the advantages that we have is that the social media marketing industry, social media tools industry is definitely tough.

It's sort of a race to the bottom in many ways.

And we really approach it more as we really see ourselves as content plus social rather than a social tool.

So we definitely provide a high level of value in terms of the social features we have.

But really, we're much more focused on how our customers are putting content and social together or how they're using social as part of their overall marketing campaign.

Uh, so I think that helps us, that helps us in turn and keeps us down into the, uh, you know, below average in terms of what we're seeing from a lot of the, the other teams.

I probably won't share that.

Well, you know, you have a lot of people out there, I think with social, you see anything between four and seven, you know, in four of a B2C social tool, right?

So, you know, we always look at that and we want to stay the way low side of that or below those.

Got it.