Garrett Moon

Yeah, so we have, so we've experimented with a few different things in terms of pricing, but, you know, expansion revenue we do right now is primarily through tier.

We're moving people up based on a set of features.

And, you know, one of the things we find is we're working on some things where we can do more of that by just driving up per seat, per social profile, which is something that is sort of something that's more new to us.

As we've gone up market a little bit, it becomes more

So expansion revenue for us in the early days was really tough.

I mean, we kind of had this one product.

We just didn't have enough product to tier properly.

So it took a couple of years to really get enough there and enough tool and enough development behind it to where you could start tier by some features.

We've done a lot of things where we built what we call the P-Tough, which we call the plan trial upgrade flow, which has allowed users to trial a feature set in a plan above theirs for 30 days, and then we'll move them into that plan after that time.

So expansion revenue has been able to be driven by some of those types of efforts.

Cost of acquisition is really low.

I mean, if you look, $700 in almost every single case.

Well, so until just last November, we've had no paid sales.

So we've done everything inbound self-serve.

So you have a small content marketing team and then the occasional borrowed engineering resources.

Yeah, no, we're definitely trying to feel growth.

We just closed, you know, our second round over $2 million here this past year.

And we're just into the scaling that we look to do with that.

So, no, we have some very clear growth targets that we're looking to hit in the next year or two.

You know, for us, that's a continuing move up market as our product matures.